Jordan Segal, owner of The Nest Cafe in downtown Alpharetta, was determined to remain open to feed the community that celebrates its success. Not only has it remained open during the pandemic, but it also has thrived.
Due to its success, the cafe is opening a second location this year with plans for multiple locations in the future. It was recently voted Neighborhood Favorite 2020 by Nextdoor and Best of 2020 Winner by My Alpharetta Readers’ Choice Awards.
The Alpharetta-Milton Patch, a neighborhood information website for news and events, recently asked the community for nominations of local businesses that have done outstanding work in 2020. The Nest Cafe has been nominated.
One patron wrote: “The food is always delicious. The staff go out of their way to make each visit a great experience. The outdoor patio seating is so nice during the warm days, and the indoor seating feels cozy during the winter and colder months/days.”
During the lockdown, when many restaurants were closing their doors, Segal stayed open and maintained his staff. This required him to switch the way he was doing business from indoor-outdoor seating to curbside and delivery only. There was a fast-thinking adjustment period. He had tucked free beignets into each order to add a touch of sweetness to the lives of his customers. Also, his baristas, who added surprise notes of encouragement in the delivery bags, have now been told by returning customers how meaningful that was at a time of uncertainty and isolation.
The cafe currently offers dine-in and outdoor seating, curbside pickup, and no-contact delivery service.
“We are so fortunate to be surrounded and supported by an incredible staff who has consistently gone above and beyond to ensure the betterment of the business as well as each other, individually,” he said. “We owe our continued success to the Alpharetta community and we are thankful for the opportunity to satisfy and delight them for years to come.”