The Lowdown: Alison Rand
CommunityThe Lowdown

The Lowdown: Alison Rand

Lean in to hear some off the cuff remarks about what makes Alison Rand tick.

After 35 years with the Atlanta newspapers, Marcia currently serves as Retail VP for the Buckhead Business Association, where she delivers news and trends (laced with a little gossip).

Our readers are having fun with “The Lowdown” column we rolled out in 2018 spotlighting some local movers and shakers, some bent on creativity, others on empire building, activism and/or just plain living the good life. Lean in to hear some off the cuff remarks about what makes Alison Rand tick.

Alison S. Rand has served as executive vice president and chief financial officer of Primerica, where she oversees 130 people who handle all financial responsibilities including reporting, treasury, actuarial and accounting.

“In my role as CFO, one of my main responsibilities is being a liaison to the investing community and educating the investing public on Primerica’s strong investment thesis. I’m actively involved with product development and ensuring that we utilize our capital and other resources effectively to maximize shareholder value.”

Her volunteer passion is helping organizations that support women and children. She will soon start as chair of Cool Girls, is on the executive committee for Junior Achievement, and served on the boards of Partnership Against Domestic Violence and the Atlanta Children’s Shelter.  “I’ve chaired galas and like tying philanthropy with having a great time.  I mentor professional women through formal and informal programs. I love paying it forward.”  She also serves on the University of Florida Foundation National Board and the Terry College of Business Executive Education CFO Roundtable Advisory Board.

A New Jersey native, Rand has twins – one at the University of Pennsylvania and the other at the University of Florida. “They are my reason why,” she declares.

Get to know her better here:

Greatest extravagance?

Anything made by Christian Dior.


That’s a waste of my time.

When and where are you happiest?

On a quiet beach with my family, a YETI and a great book.

Which talent would you like to have?

I wish I could dance … and let my husband lead.

Current state of mind?

Sleepy. Actually did an all-day sleep study and “sleepy” was my medical diagnosis.

I am often mistaken for …

Arya on “Game of Thrones.”… Just kidding, but I wish.

I feel most comfortable when …

I am wearing 4-inch heels. Seriously, as a 5-foot-3 female in a male-dominated business world, they give me the confidence to stand tall, literally and figuratively!  My office is filled with my favorite sayings such as “be a stiletto in a room full of flats’’ and “behind every strong woman is herself!”

Best advice my mother gave me …

The only way to get to Jewish Heaven is through Boca Raton.

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