Tel Aviv Integrates Apps, Hotels

Tel Aviv, which was named the smartest city in the world in 2014, is working to integrate several travel applications into 12 percent of the city’s hotels to help make it a smart tourism city.

The apps will improve tourists’ communication with their hotels before and during their stay and enhance suggestions for activities and events.

Eytan Schwartz, the CEO of Tel Aviv Global and Tourism, said the initiative “will benefit international tourists, Israeli visitors and local startups.”

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The participating technologies include Howazit, which provides a seamless connection between guests and hotels; Dotz, which suggests events for visitors based on their location and interests; and Aspectiva, which offers customer review insights.

The hotels involved are Royal Beach, Isrotel Tower, the Dan Group hotels, Deborah, Golden Beach, Arkadia Tower, Carlton, Mergoza, West, Alexander, Embassy, Cucu and Port.

“It is our duty as a DMO (destination marketing organization) to facilitate innovation across the tourism map of the city,” said Isaac Mizrachi, the director of tourism at Tel Aviv Global. “There is such a dynamic startup scene here in Tel Aviv and many great products that it would be a shame not to exploit that for the benefit of both visitors and businesses.”