After 35 years with the Atlanta newspapers, Marcia currently serves as Retail VP for the Buckhead Business Association, where she delivers news and trends (laced with a little gossip).
(From left) Sandy Springs spokeswoman Sharon Kraun, Taste of Atlanta CEO Dale Gordon DeSena, Marla Shavin of City Springs and Steven Eisenstein of Classic Tents line up over the grounds where Food That Rocks will be held June 9. (Photo by Marcia Caller Jaffe)
The third annual Food That Rocks festival celebrates Sandy Springs and its new centerpiece development, City Springs, on Saturday night, June 9.
At least 23 food and beverage vendors will make Food That Rocks the first event on the City Green at City Springs, off the new Eva Galambos Way. VIP admission begins at 6:30, and general admission is at 7:30. The event, featuring music from Saved by the Band and DJ Jimmy E, runs until 11, with food served until 9:30.
Tickets are $55 in advance or $65 at the door; VIP tickets are $10 more. Attendees must be 21 or older.
We’ve all been driving by the construction for a couple of years, and now it’s time to experience firsthand how far Sandy Springs has come as a destination — specifically City Springs as its nascent central point and heart.
“Where does everyone gather at a party? Either in the kitchen or around the food table. Food That Rocks is both the party and kitchen,” said Sharon Kraun, Sandy Springs’ director of communications. Dale Gordon DeSena, the founder and CEO of Taste of Atlanta, which produces Food That Rocks, “has helped us create a fun and inviting setting for the community to gather to meet new neighbors, catch up with old friends, eat and be entertained.”
Kraun noted that Sandy Springs Mayor Rusty Paul calls City Springs “everyone’s neighborhood,” so “it is a natural fit that Food That Rocks be at home on the City Green. It’s our communitywide gathering spot, where we can catch up and nosh a little.”
Sheri Labovitz is the president of Second Helpings, which rescues an average of 100,000 pounds of fresh, nutritious food every 22 days for delivery to anti-hunger organizations.
“Second Helpings Atlanta, a partner of the Atlanta Community Food Bank, is growing rapidly thanks to the increase in large event pickups, the additional awareness of our mission and our effective business model,” she said. “Food That Rocks gives us another platform to tell people about our 90-Minute Model, which allows volunteer drivers, who use their personal vehicles, to perform a pickup and delivery and return home or to work in 90 minutes or less.”
Steven Eisenstein, the president of sponsor Classic Tents & Events, is revving up to provide a comfortable outdoor venue, rain or shine. “We will be supplying two large, 50-foot-wide tents, along with tables, chairs, lighting, 10-by-10 high peaks and 34,000 pounds of ballasts to safely secure the frame tents,” he said. “We sponsor the event because we also have a new company, Coastal Restaurant Equipment Rentals, so food service is very important to us.”
What: Food That Rocks Where: City Green, 1 Galambos Way, Sandy Springs When: 6:30 to 11 p.m. Saturday, June 9 Tickets: $55 in advance, $65 at the gate ($10 more for VIP admission), 21 and over; foodthatrocks.org