Federation Starts Fundraising Sprint
The Labor Day weekend is giving Jewish Federation of Greater Atlanta volunteers a final chance to rest before the official start of the 2017 Community Campaign, a 100-day drive to raise $15.7 million.
The campaign, which already has $500,000 toward its goal, will run from Tuesday, Sept. 6, to Thursday, Dec. 15, nine days before the first night of Chanukah.
“Over the next 100 days, hundreds of Federation volunteers will reach out across Greater Atlanta asking for support for the 2017 Community Campaign,” reads the campaign website, jewishatlanta.org/100daysimpact. “We ask because wherever there are Jews in need, your generosity makes it possible to support programs and services that improve lives!”
Federation adopted the condensed campaign period last year to provide more time to plan for the spring allocations process and to free up fundraisers to spend more of the year getting to know donors better. The 2016 campaign raised $14.7 million, so this year’s goal represents an increase of almost 7 percent.
Led by chair Mark Silberman and vice chair Joanne Birnbrey, the “100 Days of Impact” campaign is the first under CEO Eric Robbins, who took office Aug. 1 with a mandate to bring big changes to Federation.
Super Sunday, Federation’s largest phone-a-thon, will run from 8:30 a.m. to 7 p.m. Sunday, Oct. 30, at Davis Academy. Volunteers can sign up for shifts working the phones at www.JewishAtlanta.org/SuperSunday and can get more information from Joel Abramson at jabramson@jewishatlanta.org or 678-222-3718.
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