Tower Wine Auction to Benefit Children’s
Health and WellnessChildren’s Healthcare Of Atlanta Is The Primary Beneficiary

Tower Wine Auction to Benefit Children’s

The August event builds on the liquor store’s charitable efforts.

Rachel Fayne

Rachel is a reporter/contributor for the AJT and graduated from the University of Central Florida in Orlando. After post graduate work at Columbia University, she teaches writing at Georgia State and hosts/produces cable programming. She can currently be seen on Atlanta Interfaith Broadcasters.

Michael Greenbaum poses with Tower Lights members at a volunteer event.
Michael Greenbaum poses with Tower Lights members at a volunteer event.

Tower Beer, Wine & Spirits’ volunteer organization, Tower Lights, will hold its first wine auction Thursday, Aug. 24, with proceeds going toward Children’s Healthcare of Atlanta and other charities, including a Gwinnett County synagogue, and back into Tower Lights.

Auction guests will be served beer, wine and heavy hors d’oeuvres and will bid on a variety of wines and bourbons donated by suppliers. Children’s Healthcare will be the primary beneficiary, receiving half of the money raised. Tower, which will pay all the event expenses, has a history with the health organization.

On Oct. 15, Tower will sponsor its fourth annual Tower of Talent, a fundraising concert performed by children across Atlanta. With the proceeds from the previous years, Tower owners Michael Greenbaum and his wife, Anne, have donated more than $1 million to CHOA.

One hundred percent of the proceeds from the show will go to the youth health organization.

The Greenbaums stepped up their efforts with the addition of the wine auction.

“We rely on generous donations such as those given to us by Michael and Anne Greenbaum,” Children’s Healthcare of Atlanta Foundation development officer Melisa Morrow said. “They continue to be great supporters and philanthropists benefiting Children’s over the past four years. We are truly grateful for our relationship that has developed that has impacted the well-being of many patients at our hospitals.”

The wine auction, although it is Tower Lights’ newest charitable effort, is a big event. The auction will take place at The Estate, a mansion in Buckhead, and Michael Greenbaum expects that guests will be surprised at the array of hard-to-find wines that will be available at the auction.

Greenbaum wants to be a spiritual and charitable force in Atlanta. The volunteers with Tower Lights regularly visit veterans shelters to serve lunch and pay respects, and Greenbaum works with Chabad. “It’s my wish with Tower Lights for it to be a beacon of light in the community,” he said. “This auction will be a unique chance for spirit consumers to bid on very high-quality wine and spirits, pick up a great deal, have fun and give to charity.”

What: Tower Lights wine auction

Where: The Estate, 3109 Piedmont Road, Buckhead

When: 6:30 p.m. Thursday, Aug. 24

Tickets: $50;

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