Tower of Talent Showcases Young Stars
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Tower of Talent Showcases Young Stars

Tower Beer, Wine & Spirits sponsored the first Tower of Talent concert five years ago.

After 35 years with the Atlanta newspapers, Marcia currently serves as Retail VP for the Buckhead Business Association, where she delivers news and trends (laced with a little gossip). On the side, Marcia is Captain of the Senior Cheerleaders for the WNBA Atlanta Dream.

Anne (seated) and Michael Greenbaum are joined by the co-chairs, committee and leadership of Tower of Talent 2018.
Anne (seated) and Michael Greenbaum are joined by the co-chairs, committee and leadership of Tower of Talent 2018.

Some of the most talented child performers in Atlanta will take center stage at the fifth-annual Tower of Talent concert Oct. 20 at the new Performing Arts Center in City Springs. 

A citywide casting call provided the entertainment: performers, singers and musicians ages 6 to 21 for the event, which raises money for Children’s Healthcare of Atlanta.  

Michael Greenbaum, owner of Tower Beer, Wine & Spirits, and his wife, Anne, sponsored the first concert five years ago to raise money for medically fragile children. 

“My father taught me the importance of giving, and this is something I want to pass on, not only to my children, but also to my employees at Tower,” Greenbaum said.  

“Over the past few years, we have been volunteering at least once a month with our Tower Lights nonprofit program all over Atlanta, and our grand finale is this upcoming fundraiser. Supporting Children’s Healthcare of Atlanta is especially dear to me because of our young grandchildren,” Greenbaum said.  

Michael and Anne Greenbaum sponsor the concert with help from celebrities and volunteers, including Christine Pullara, Robyn Spizman, Tom Sullivan, Ed Harris and Lynn Stallings.

“Even though they are happy and healthy, it has reminded me the importance of good healthcare for all children, who really are the future.”  

New this year is classic music inspired by musicologist, performer and teacher Warren Woodruff and orchestrated under the direction of Lynn Stallings, executive director of the Atlanta Workshop Players. This year’s show honors television celebrity Christine Pullara from Atlanta & Company, and Tom Sullivan will be hosting.  

Some of the kids appearing in the show were patients at the children’s hospital and the young performers want to help other children live their dreams. 

Children’s Healthcare “relies on community donations such as Michael Greenbaum’s generous donation to support unfunded projects,” said Melisa Morrow, CHOA’s development officer. “His generosity continues to fund our music therapy program, which empowers the children and their families through unique musical experiences to achieve optimal well-being. Children who receive these services in the hospital are presented with alternative ways to manage pain, express emotions, improve physical/cognitive activity and relate to others through music.” 

Woodruff said the financial benefit to CHOA provided the motivation for the concert. “But behind the scenes, wonderful and equally amazing empowerment happens as young people get the benefit of knowing their dedication to music is actually being used for good, as a force to bring positive change in a world that so desperately needs the healing power of music.”   

Robyn Spizman Gerson, media personality and events coordinator, gave the Greenbaums credit for the concert. “They have selflessly strived to brighten the lives of others and provide services that brighten the lives of those in need.  I am honored to support this cause, which has become one of the hottest tickets in town. The Tower of Talent is going to be a star-studded, jaw-dropping, celebrity-filled event with amazing kids. Last year our goal was to collectively raise a million and a half dollars in donations, and as a dedicated team, we accomplished that! This year, at such an exciting and spectacular new venue, the sky is the limit!”   

Spizman is spearheading the concert with help from a committee of 75 dedicated volunteers chaired by Linda Sulvasky, Susie and Joey Moskowitz, Ed Harris, Leigh and Michael Schiff, Kim Chesney and Marianne and Stephen Garber.  

The concert is at 7:30 p.m. Sat., Oct. 20 at the Performing Arts Center in City Springs, Sandy Springs. For tickets, visit www.choa.org/toweroftalent 

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