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Pure
Liz’s clientele includes music and sports superstars. She has a wall of 4,000 tastemakers displayed in the store. She hopes to star in a reality show that had traction before the pandemic.
October 28, 2020, 7:55 am
New Generation Retailer Soars at Lenox Square
Liz Pure runs stores in four cities touting her luxury ‘hip’ brands. At 16, she found her career in fashion. Now her stores are running at double-digit comp during the pandemic.
By Marcia Caller Jaffe
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