Obituary: Morris Juda Notrica

Obituary: Morris Juda Notrica

Morris Juda Notrica, 89, of Atlanta, passed away Jan. 24, 2019.

Morris Juda Notrica, 89, of Atlanta, passed away Jan. 24, 2019. He was predeceased by his parents, Matilda Israel Notrica and Judah Haim Notrica, both originally of the Island of Rhodes. Survivors include his wife of 55 years, Rochelle Varon Notrica; sons, Jeffrey Morris Notrica of Savannah and Dr. David Morris (Michelle) Notrica of Phoenix, Ariz.; and grandson, Michael David Notrica of Los Angeles. He is also survived by two sisters, Betty Notrica Israel and Sarah Notrica Duwell, both of Atlanta.

Born and raised in Atlanta, he graduated from Boys High School (now Henry W. Grady High School) in 1947, and then attended the Atlanta division of the University of Georgia (now Georgia State University).

He began his professional career as a traveling salesman representing Johnston & Murphy shoe company. During his travels, he accepted a blind date with a young lady in Montgomery, Ala. Rochelle Varon became his wife on March 17, 1963, and they remained enduring partners in all personal and professional ventures.

In the early 1960s, Morris was ready to get off the road and start a family, so he changed career paths and became the proprietor of Southern Foods at the corner of Randolph and Irwin streets in the Old Fourth Ward. He remained in the grocery business for more than 30 years, including owning and operating another grocery store, King’s, on Boulevard. Upon his “retirement” from the grocery business in 1982, Morris leaped wholeheartedly into a new career, spending the next 30 years in commercial and residential property management.

In addition to his professional endeavors, he was a lifelong member of Congregation Or VeShalom and maintained an active 60-year membership with Grand Lodge of Georgia F.& A.M., Fulton No. 216.  Morris was a man of great strength and mighty deeds. He sacrificed of himself to support many persons in need, in ways both small and big. Notably, he literally almost lost his life when struck by a truck after stopping to help a complete stranger change a flat tire along a dark roadside. Most of all, he was devoted to his family and leaves behind a legacy of integrity and kindness.

In lieu of flowers, donations may be made to Congregation Or VeShalom, 1681 N. Druid Hills Road, Atlanta, 30319, the Masonic Home of Georgia, 1417 Nottingham Drive, Macon, 31211, or a charity of your choice. The funeral was held Sunday, Jan. 27 at Greenwood Cemetery and officiated by Rabbi Hayyim Kassorla. Arrangements by Dressler’s Jewish Funeral Care, Atlanta, 770-451-4999. Sign the online guest book at

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