New Active Adult Communities Focus on High-End Hospitality, Healthy Lifestyles

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Three upscale all-inclusive active adult communities, outstanding for their commitment to offering residents an active, passionate and holistic lifestyle, are being developed by Holbrook Life Management. Holbrook Decatur is scheduled to open in May, Holbrook Acworth is set for an August opening, and Holbrook Woodstock is scheduled to be ready for residents by October, 2020.

The Holbrook concept differs from others in that it combines the finest amenities and a focus on hospitality services equal to a five-star resort with opportunities for living a meaningful life individually, and within the greater community.

Headquartered in Alpharetta, Holbrook Life Management is a family business that owns and manages active adult living communities across the Southeast. Holbrook Life Management Chairman Al Holbrook explains: “Our ultimate goal with the properties is to have people who not only want to focus on well-being and active lifestyles and health, but also giving back to society.”

The five-story Decatur community, on Clairmont Road near Toco Hills, offers 200 custom-designed leased residences with one and two-bedroom floor plans and upgrade options such as custom closets, fireplace, and wine chiller. Acworth and Woodstock properties will have three-bedroom options, as well as two- and three-bedroom cottages with a one-car garage. Exclusive assisted living and memory care residences are available.

Each residence is designed for maximum health and well-being, including floor-to-ceiling lighting that contributes to a positive mood and enables the benefits of sunshine-produced vitamin D. In addition, all have either an oversized balcony or a Juliet-style balcony to open for fresh air.

Holbrook recently hired award-winning chef Tom McEachern as its Director of Culinary Services to oversee the food service in each of the community’s restaurants, all of which will be open to the public. In true farm-to-table style, the Holbrook culinary team will purchase nearly all food ingredients that will be delivered fresh from regional farmers, creating both delicious and highly nutritious meals. A wine cellar and tasting room will be available for private groups and customized culinary dinners.

Each community is being built with state-of-the art amenities and will offer programs that promote physical health, including a Well-being and Longevity Workout Center with personal trainers, heated saltwater lap pool, fitness classes such as Pilates or water aerobics, a yoga studio, hydrotherapy pool, and cycling club. A limited number of non-resident club memberships will be made available.

Full spa services including facials and massages; a hair salon, as well as steam room and sauna are also on premises. The communities will use the latest technology, such as air ionization and UV water purification throughout the facility.

Holbrook believes that giving back to the community is also an important part of personal eternal well-being, and Holbrook residents will have access to numerous opportunities for making a difference: The Small Business Incubation Program, which enables residents to mentor young entrepreneurs, and disaster relief volunteer programs, to name a few. Residents can tap into continuing education opportunities for mind engagement.

In keeping with Holbrook’s theme of inspiration and wonder, a wall of heroes, such as Amelia Earhart, Winston Churchill and Albert Einstein, will serve as a regular source of encouragement.

While Holbrook Communities are not religiously affiliated, they are welcoming to people of all faiths. Based on applicants, Holbrook Decatur is likely to have a significant number of Jewish residents, according to Tosha Marks, Chief Marketing Officer. Holbrook Decatur’s quick-service restaurant (like a Starbucks) will offer Kosher foods.

“It’s important to us to recognize all faiths and make sure there is a spiritual component to the building. That’s what creates happiness,” said Al Holbrook.

Art and travel enrich an active lifestyle, and each community will strive to be “an arts center of excellence.” With a professional artist on staff, residents may explore different kinds of artistry through painting, ceramics or jewelry-making, for example. In addition, excursions to arts, sports and cultural activities, and for the truly adventurous, trips to destinations such as Mt. Kilimanjaro and a Savannah Safari are planned.

And from providing local transportation with an electric-powered Tesla to using bio-degradable straws to recycling, being “green” is an important part of the company’s philosophy.

Holbrook is also expanding its concept to cities outside Georgia. Holbrook properties in Nashville, Charleston and Greenville, SC are currently in early stages of development. In one unique benefit, as the other Holbrook properties open, residents will be able to reserve one of the hospitality apartments the company will set aside in each community for short term stays.

With the tremendous variety and quality of the all-included amenities supporting an upscale and healthy lifestyle, Holbrook believes that the communities are very affordable compared to the expenses of owning and maintaining a home and purchasing all the services individually.

For more information or to schedule a private tour of the Decatur or Acworth residence model, visit www.holbrooklife.com.

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