Atlanta-based marketing and publication relations firm Kleber & Associates has been selected as the public relations agency of record for Boise Cascade Company (NYSE: BCC). Boise Cascade is one of the largest producers and distributors of engineered wood products and plywood in North America.
K&A is led by Steve Kleber, a leader of Atlanta’s Jewish community whose full-service marketing and public relations agency serving the building industry has been in operation for more than 30 years.
According to Kleber, many people have encouraged K&A to abandon its positioning and to operate as a generalist agency to promote a sustainable model that is more immune to mortgage rate and construction cycles. The son of a Hebrew school teacher, Kleber said Jewish teachings have encouraged him to stay the course over the years.
“It’s particularly exciting to celebrate this new relationship with Boise Cascade – a New York Stock Exchange-traded company – in concert with the upcoming Jewish New Year,” Kleber said. “Like the children of Israel who stayed the course during their trials in the desert, K&A has stayed the course through 30 years of peaks and valleys in the building industry. We’re seeing a new resurgence in the building sector and our firm will continue to stick to its guns.”
K&A is a privately-owned agency led by company founder Kleber, who is the president of the National Remodeling Foundation and the immediate past president of the National Kitchen & Bath Association’s Center for Kitchen & Bath Education and Research.