Atlanta Hawks star Kevin Willis and event planner Lauren Pelissier, a member of The Temple, have partnered to launch the 42West Entertainment Group, a new event venue focused on creating exclusive, high-end occasions, according to a press release.
The facility on Huff Road in Atlanta’s fast-growing West Side will offer top-tier amenities for film and television productions, red carpet film and television premieres, exclusive industry, sports and celebrity events.
“Georgia is one of the world’s top locations for the entertainment industry and 42West is an ideal location for film, television, commercial, brand activations and online productions,” Pelissier said.
42West was designed to give back to the community, according to the release. Every event will include a charity commitment with multiple nonprofits to choose from as beneficiaries. The goal is for paid events to be a funding stream so that Atlanta nonprofits can use the space at no charge.
Charities may include: the Atlanta Children’s Foundation, a nonprofit co-founded by Willis that makes a positive and lasting impact on children living in long-term foster care; and S’more Smiles, an organization founded by Pelissier that provides summer camp experiences for children receiving medical treatments.
Willis said 42West is “a way for me to connect with the community, by supporting two local charities that are doing so much for children.”
The facility will have 9,000 square feet of indoor and outdoor event space and be able to accommodate a reception of up to 550 inside and 250 outside.