The Jewish Federation of Greater Atlanta is declaring victory with TikkunATL, its reimagined version of the community campaign’s Super Sunday.
Under the stale Super Sunday model, hundreds of Jewish Atlantans gathered in one place and spent the day soliciting campaign donations with endless phone calls. Under TikkunATL, part of Federation CEO Eric Robbins’ effort to do things differently across the community, events were held at multiple locations on several days, usually with some service element beyond fundraising phone calls.
For example, people who gathered for a TikkunATL session at Temple Emanu-El also worked in Garden Isaiah, which grows food for the needy.
“I thought the entire effort was incredible and the perfect example of approaching these events in creative and innovative ways,” Robbins said. “We have learned a lot.”
The initial week of events in October raised more than 80 percent of TikkunATL’s financial goal and involved roughly 100 volunteers. Events were added in November, including a more traditional phone-a-thon at Torah Day School of Atlanta on Sunday, Nov. 12.
TikkunATL will continue through the statewide Giving Tuesday fundraising effort for nonprofits Nov. 28. Activities will take place from 10 a.m. to 8 p.m. at the Selig Center, 1440 Spring St., Midtown.
Kevin Rabinowitz, Renee Evans, Avery Kastin and Sarah Arogeti chaired TikkunATL, with the help of the campaign chair, Joanne Birnbrey, and vice chair, Steven Cadranel.