David R. Cohen is the former Associate Editor of the Atlanta Jewish Times. He is originally from Marietta, GA and studied Journalism at the University of Tennessee.
Above: Ben Cohen says he is excited to start helping Sandy Springs residents at his new practice, Excel Chiropractic.
Sandy Springs’ highly anticipated City Springs downtown project won’t be completed until at least 2017, but new chiropractor Ben Cohen is getting a head start on the growth in the area.
The 26-year-old Life University graduate has opened his own practice less than a block from the development and hopes to become a destination in the new walkable city center.
“This whole town is about to explode,” Cohen said. “If I can have anything to do with that, it would be amazing. It’s just an opportunity for me to help that many more people when things really pick up.”
Cohen’s practice, Excel Chiropractic, has been open since October and is accepting patients.
Chiropractic is a form of alternative medicine that uses low-force adjustments to align the spine and musculoskeletal system to treat conditions such as back pain. Many patients see results within a few visits.
Cohen said he opened his own place just a year after graduating from Life because he was enticed by the idea of connecting to the community with his own business.
“The entrepreneurial side of chiropractic really spoke to me,” he said. “I loved the idea that I wasn’t going to be working in a hospital when I graduated, but I’d actually get to be a small-business owner and be a part of the community as well.”
Step into his business at the intersection of Mount Vernon Highway and Johnson Ferry Road, and it’s easy to see why the young chiropractor is so excited. Sparkling granite countertops and stylish furnishings greet patients, and the building boasts such state-of-the-art equipment as digital X-ray and thermal nerve scan machines.
On top of the tech, Cohen pipes in the smooth sounds of 1970s classic rock for a truly laid-back atmosphere.
The office is new, but the building, which was home to a dry-cleaning business, was far from state-of-the-art when Cohen signed his lease nearly a year ago.
“We took this place from the ground up,” he said. “It was a cement slab with no walls, and we just went to town. I want people to leave their stress at the door when they come in here. This is your time to enjoy yourself, relax with a little classic rock and get your adjustment.”
To celebrate the completion of construction, Excel Chiropractic is holding a grand opening with a ceremonial ribbon cutting Saturday, Feb. 13, from 1 to 3 p.m.
“There’s such a sense of pride to come in every day and turn on the lights to this place,” Cohen said. “Nothing has felt like a chore because I’m doing what I love, which is helping people.”