The Jewish Women’s Connection of Atlanta is celebrating its third annual kickoff event Sunday, Aug. 28, with guest speaker Ruchi Koval.

The event, hosted by Carrla Goldstein, starts at 2 p.m.

“The kickoff event really sets the tone for the year,” said Helen Zalik, a co-president of JWCA, which operates under the auspices of the Atlanta Scholars Kollel. “It gets us back into our routines and gets us ready and excited for the year ahead.”

According to JWCAtlanta.org: “The mission of the Jewish Women’s Connection of Atlanta is to connect women through friendship, learning and Jewish values that transform and impact them, their families and the community.”

Koval is a native of Cleveland, the co-founder and associate director of the Jewish Family Experience, and the author of “Conversations With G-d: Prayers for Jewish Women.” The topic of her speech is “The Power of Change: Old Dog, New Tricks.”

“Every year we bring in a speaker to bring out the best in us,” Zalik said. “Ruchi is really incredible. She’s funny, inspirational and engaging, and we look forward to hearing her new perspective on some of the same old problems we’re always facing.”

The group expects more than 100 women to attend the kickoff event, which is open to Jewish women throughout Atlanta.

The goal of the event, Zalik said, is to connect Jewish women regardless of denomination or level of observance. “It encourages friendships and connection with other like-minded women while addressing our universal concerns and offering practical and spiritual solutions.”

Space is limited. You can RSVP at www.jwcatlanta.org/events. Admission is $18 in advance or $25 at the door.