Bamba - optimizedSPECIAL FOR THE AJT //

As Israel recovers from yet another military operation undertaken to ensure the safety of its southern residents, kosher food manufacturer Osem USA is once again teaming up with the Jewish National Fund, this time to raise money for the support of a large indoor playground in Sderot.

Osem is raising the money for this momentous project by donating 50 cents each time a Passover snack (Bamba, Bissli or POPCO) is bought, up to $100,000.

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“Every child in the U.S. who consumes Bamba and Bissli is helping other children in Israel,” said Kobi Afek, Osem USA’s Director of Marketing. “By partnering with JNF, we bring more meaning to our consumers and educate our children about social responsibility.”

Sderot, located close to Israel’s border with Gaza, has long been afflicted with daily rocket attacks traumatizing residents. Children fear leaving the safety of their homes, and the idea of playing outside in an exposed playground has fast become a distant memory.

Thus, Osem and JNF are teaming up to make a safe play center to enjoy without the need to run for shelter should the siren wail. The center will also be used for rehabilitation work, classes and parties.

“We at Osem USA are delighted to have this opportunity to raise money for JNF’s recreation center in Sderot” “It is a fantastic way to support Israeli children through proceeds from Osem sales.”

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