Jewish Atlanta hip-hop artist Sammy K has teamed up with music streaming service Deezer on its new Dare to Discover campaign.
The campaign, which encourages people to celebrate their differences and embrace change through music, features a series of videos. Sammy K’s is the second installment in the mini-documentary series. The film explores his life in Atlanta and his inspiration in music.
“Deezer encourages people to discover and celebrate their differences and to challenge the status quo through music,” said Sammy K, who grew up in Toco Hills. “Discovery feeds my passion for music, so I couldn’t think of a better partner to share my musical flow, uncover my inspiration and honor my heritage through my #DaretoDiscover film.”
The short film highlights Sammy K’s recent viral video success rapping on the streets of New York dressed in Hasidic garb. It also covers how he was inspired by the death of a close friend in a terror attack.
Deezer has 12 million active users around the world and features more than 43 million tracks. It has a free option and a premium, ad-free option for $9.99 per month.
“We are excited to be bringing the Dare to Discover campaign to life through unearthing artists who have been challenged in some way while simultaneously driving home the message that music should have no barriers,” said Julia Herd, Deezer’s global vice president of communications. “We are delighted to be working with another musical inspiration, Sammy K, and look forward to expanding this further over the coming months.”
Samuel Kalnitz, known as Sammy K, performs music influenced by the rappers and hip-hop artists he listened to growing up in what is now the rap capital of the United States. His beats have the familiar sound of trap music, a form of rap rooted in Atlanta.
Watch Sammy K’s Dare to Discover video at youtube.com/watch?v=bLU58-asAdA.