With PlateJoy, Kosher Nutrition’s a Click Away
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With PlateJoy, Kosher Nutrition’s a Click Away

David R. Cohen
By David R. Cohen June 8, 2016, 3:00 pm Edit

David R. Cohen is the former Associate Editor of the Atlanta Jewish Times. He is originally from Marietta, GA and studied Journalism at the University of Tennessee.

Health-conscious Atlantans who keep kosher now have another option for eating right.

Meal plans from PlateJoy are customized for subscribers and their families based on a variety of factors, including a desire to be kosher.
Meal plans from PlateJoy are customized for subscribers and their families based on a variety of factors, including a desire to be kosher.

Personalized nutrition service PlateJoy and online grocer Instacart have partnered to offer same-day delivery of groceries and personalized meal plans to metro Atlanta residents.

PlateJoy this year launched a kosher plan, making it one of the few meal kit delivery services to offer a kosher option.

PlateJoy was founded in 2012 by 28-year-old MIT graduate Christina Bognet. The company is a tech-enabled personalized nutrition startup that determines exactly what you should be eating each week based on your healthy eating goals and preferences.

Subscribers to the service begin by taking a quiz about favorite ingredients, allergies, family size, weight loss, schedule and dietary restrictions such as keeping kosher. PlateJoy then generates a meal plan with a shopping list designed to reduce food waste and costs.

“Even though meal delivery options are becoming more diverse, the reality is that few companies are serving the kosher community,” said Bognet, the CEO. “We realized there was a need for something that makes healthy, kosher cooking as easy as ordering takeout.”

A sample kosher meal plan from PlateJoy includes strawberry yogurt for breakfast, Greek falafel salad for lunch, and quinoa and caramelized onion tacos for dinner.

PlateJoy recipes are intended to save time and money, in this case by producing enough food for two people to have two meals.
PlateJoy recipes are intended to save time and money, in this case by producing enough food for two people to have two meals.

Now that PlateJoy is working with online grocery delivery service Instacart, Atlantans who keep kosher can have the items on their custom grocery lists delivered any day of the week within one hour.

“The PlateJoy and Instacart integration is the equivalent of your fairy godmother and your personal nutritionist grocery shopping for you every week, magically placing the right things in your fridge, and sending recipes and nutritional support to your phone,” Bognet said.

A membership to PlateJoy costs $59 for six months and includes recipes with tailored portion sizes for the entire family, cooking tips and access to a personal nutritionist. Instacart charges around $7 per delivery, plus the cost of the groceries.

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