/SPECIAL FOR THE AJT/
The ad spot “Breakroom Ostrich,” produced by Atlanta-native Eric Haviv, was recently chosen as one of the five finalists for this year’s Doritos’ nationwide “Crash the Super Bowl” competition.
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Haviv was previously featured in the Atlanta Jewish Times in 2011 for sending two short films, “Pray” and “The Phantom Draw,” to the Cannes Film Festival.
Haviv’s latest breakthrough stars his childhood friend, attorney (not actor) Brett Friedman, an ostrich, and a boss who is trying to get to the bottom of an office scandal.
The commercial has appeared on NBC’s Today show, the Wall Street Journal, 11 Alive, and Good Day Atlanta, among other media outlets.
Doritos will choose this year’s contest winner based on a public vote, and the commercial with the most votes will collect a $1 million grand prize.
The Atlanta Jewish community can visit VoteOstrich.com and select “Vote Now!” to vote up to twice a day for the spot (once from a PC, and once from a phone or tablet) through Jan. 29.
Any viewers who enjoy the commercial are invited to join the “Breakroom Ostrich” fan page on Facebook, featuring new content and daily updates from “Clyde the Ostrich.”
“Breakroom Ostrich” was filmed by Haviv and his production company, FUGO Studios, during a one-day shoot at the offices of client Selig Enterprises last November.
Haviv’s love of animals (especially ostrich) as well as office humor inspired the commercial, which is now competing against four other humorous ads from across the country (all five can be viewed at doritos.com).
Haviv and his team will be in New York on Feb. 2to watch the big game in the Frito-Lay suite, when they will learn (at the same time as the audience) whether “Breakroom Ostrich” has been selected to air.