The William Breman Jewish Home announces that its rehabilitation center will be renamed the Aviv Rehabilitation Center in honor of long-time Atlanta residents and devoted volunteers Cherie and Gary Aviv.

The Home, which has been serving the elderly for over 60 years, will proudly use funds received from the Aviv family to further its mission to help the elderly live fulfilling lives as their care requirements change. President of the Home’s Board of Directors Jerry Weiner formally announced the change, effective as of Sept. 12.

“We are delighted that our rehabilitation program will be able to go above and beyond in offering rehabilitation options,” Weiner said. “The Aviv Rehabilitation Center will continue to excel in providing superior short-term care to a population different than those receiving long-term care.”

In addition to the Aviv Rehabilitation Center, funds will also go toward creating Berman Commons, a 90-unit assisted living community on the Marcus Jewish Community Center campus in Dunwoody. Construction on the Commons is expected to begin in April 2013.

Weiner says that with the Avivs’ gift, the Home will be able to maintain the broad scope of services it offers to meet the various needs of all the elderly in our community regardless of a family’s ability to pay.

“We are extremely proud for our names to be associated with the Aviv Rehabilitation Center,” Gary Aviv said.

“Everyone dreads getting that potential phone call that mom or dad fell or sustained some other injury, and not knowing what to do next,” Cherie added. “We feel that our support will enable the Home to continue delivering customized, comprehensive rehabilitation service so that patients recover, strengthen and return to their life as quickly as possible.”

Because the Home has taken care of a record number of patients in recent years, the Avivs’ financial support will surely fill a need.

“Last year, The Home cared for over 262 rehabilitation clients, and we expect to exceed that number in the current year,” Home CEO Harley Tabak said, reflecting on how far the space has come since opening in 2005 with eight short-term beds. “[But] despite the increasing demand for high-quality rehabilitation care, we are determined to meet everyone’s needs. We’re open to all…and we are pleased our clients choose Aviv Rehabilitation Center with confidence.”

WILLIAM BREMAN JEWISH HOME / FOR THE ATLANTA JEWISH TIMES