SPECIAL FOR THE AJT
As Americans prepare for the extremely rare convergence of Hanukkah and Thanksgiving on Nov. 28, ModernTribe.com, an online Judaica retailer based in Atlanta, has been working round the clock to satisfy demand for several exclusive products the company developed for the occasion.
National media coverage of the company’s exclusive Woodstock-inspired tee shirts emblazed with the words “Light, Liberty & Latkes” as well as a parody poster of Grant Wood’s American Gothic painting featuring a pilgrim and Rabbi couple has led to unprecedented sales.
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“ModernTribe’s mission is to offer creative products that help modern Jews to express their faith and keep our traditions alive, meaningful and fun,” says Jennie Rivlin Roberts, president of ModernTribe.com. “This year’s calendar confluence was the perfect opportunity to do just that.”
The pop-up store’s grand opening will be Sun., Nov. 17 from 11 a.m. to 6 p.m., at which Roberts will be serving chocolate gelt coins and jelly doughnuts, both traditional Hanukkah treats.
After that, the pop-up location will be open 11a.m. to 8 p.m. daily, closing earlier on Fridays and all day on Saturdays to observe the Jewish Sabbath, through the end of the year.
“As Thanksgivukkah became a bigger phenomenon, we realized we needed more space in order to accommodate the number of orders we were getting from across the country,” explains Roberts. “When we saw the space at 331 Elizabeth Street in Inman Park, we realized we had an opportunity to not only double our production space, but also open our first brick-and-mortar storefront as well.”
In addition to the Thanksgivukkah items, which also include aprons and notecards, the shop will feature Jewish and secular gifts for the design-conscious. In a nod to the store’s location adjacent to the Atlanta Beltline, Roberts will features special section of bicycle-themed items, including a Recycled Bicycle Chain Menorah.
In the spirit and traditions of both Hanukkah and Thanksgiving, ModernTribe.com will donate 10 percent of all proceeds to MAZON: A Jewish Response to Hunger, a national nonprofit organization working to end hunger among people of all faiths and backgrounds in the United States and Israel.