By Zach Itzkovitz

Bramli Brand

A Bramli consumer product from Bram Industries

Bram Industries, an Israeli manufacturer of plastics based in Sderot, announced a $3 million investment in a manufacturing plant in Savannah at a Savannah Economic Development Authority board meeting May 12.

The plant will be the company’s first manufacturing site in the United States, where Bram has done business for nearly a decade. In addition to its Israeli plants, the company also has an international manufacturing plant in France.

Conexx Chief Operating Officer Guy Tessler said Bram Industries showed interest in the logistical advantages of Savannah’s port, railway and highway infrastructure.

“They reached out to Georgia, knowing that they wanted to raise a location in this region,” said Tessler, whose nonprofit group helps Israeli companies make connections in the Southeast. “They went through some kind of selection process where they visited various sites, and the site they liked the most, based on location, price, access to workforce and access to incentives, was this specific location.”

That location is 300 Telfair Road in the Georgia Commerce Center. The plant will employ 60 workers and is set to begin production in the third quarter of this year.

According to Business in Savannah, the plant will first produce plastic storage bins of different sizes and will then expand to accommodate more of Bram’s products.

The company’s American division is incorporated as Bramli USA Inc. — named for company founder and CEO Eli Bramli — and manufactures products for such customers as Walmart, Target, Dollar General, Coca-Cola and PepsiCo.

According to www.bramli.com, Bramli’s consumer products include Goldilocks, Kadabra, Frooshlii and Frooshlii Kids food storage containers, as well as Bio-chic biodegradable, reusable plastic bags.

Bram Industries joins more than 50 other Israeli companies with facilities in Georgia.

“The companies in the Savannah area are mostly manufacturing,” Tessler said. “There are programs in Georgia, such as Quick Start, that help companies train their workforce to their needs, thus creating jobs in Georgia.”