A Tel Aviv-based company that creates software robots to save time and money is bringing its North American headquarters to Atlanta.

Kryon Systems, which has a U.S. office in Franklin Lakes, N.J., announced Thursday, Jan. 18, that it is opening offices in New York and Atlanta. The intention, CEO Harel Tayeb said, is for the Atlanta office to grow into Kryon’s main North American base.

Kryon is hiring 15 people in sales, marketing, business development and support roles to staff an office that will open by mid-February, likely in Buckhead, “an exciting tech hub,” Tayeb said in answers to emailed questions.

That office is supposed to double in size within a year under the leadership of Tony Ehrens, who was just hired from automation company WorkFusion to serve as Kryon’s general manager in the Americas. For now, he is based in New York and will travel between the offices.

“American expansion is a critical part of our future,” Kryon Systems CEO Harel Tayeb says.

“There are numerous reasons why Atlanta jumped to the top of the list when searching for a new U.S. home base,” Tayeb said, including institutions such as Emory University, Georgia Tech and Spelman College that can supply talent. “Atlanta is also known for its programming community, which we are eager to tap into.”

Kryon joins more than 40 Israeli companies with U.S. or regional headquarters in Georgia. Conexx: America Israel Business Connector is trying to make contact with the company to support its move, Conexx President Guy Tessler said. “We were not involved in their decision to locate here but are very happy they did.”

Kryon provides intelligent robotic process automation (RPA) solutions. Using its system, called Leo, companies can move repetitive tasks such as data entry from humans to software. Kryon says it is “offloading the repetitive, soul-crushing processes to a digital workforce not only for the increased productivity, reduced error rates and lower operating costs, but also so that companies can focus on what they want to be — creative, imaginative, revolutionary and with greater revenue.”

In a PowerPoint-type interface, an employee without any software programming ability can record the steps of a process, and Leo will learn to do it. Leo can learn as it goes and adapt to improve efficiency.

The software robots can, for example, analyze and compile information from résumés for human resources, perform fiscal analysis, fill out forms, or transfer data.

Kryon reportedly is approaching 70 employees now. Tayeb was named CEO in March 2017, and the company in October announced that two venture capital firms were investing $12 million to help Kryon expand to meet the needs of an RPA market it projects to be worth $5 billion worldwide by 2024.

Consulting firm Quadrant Knowledge Solutions named Kryon its 2017 Company of the Year in the RPA market in late December.

Business Insider named Kryon one of 50 startup companies likely to boom in 2018, with Yoav Tzruya of venture capital firm JVP saying, “Kryon offers a truly unique solution that makes the interaction between the human and virtual workforces seamless and efficient.”

While the company touts some big clients, including AT&T and Hewlett-Packard, Tayeb said Kryon offers easy access and scalability, so it can work with a company of any size in identifying inefficiencies and “creating robotic partners that can help (it) grow.”

“Expanding our operations in the Americas region is a truly exciting opportunity to partner with the diverse companies in industries from finance to telecommunications that call the region home,” Ehrens said in the company’s announcement. “These companies are seeking the right tools to help them compete in ever-competitive marketplaces. AI-powered solutions enable the potential for rapid growth and high-quality performance.”