The Inbal Jerusalem Hotel has begun using its lobby showcases to promote the work of local charities.
The displays, which are between the deluxe hotel’s lobby and its restaurants, are part of a corporate social responsibility initiative.
The first organization given the display space was Susan’s House, a nonprofit that empowers at-risk teens to find their place in society through artistic expression, personal investment and creative initiative. The showcases featured pieces of art created by Susan’s House youths.
“For many years we have rented these showcases to local businesses to sell their wares, but we felt more could be done with the space,” said Alex Herman, the Inbal’s vice president of sales and marketing. “This is an exciting opportunity for us to help our local community and to engage our guests in some of the great charitable work that goes on in our city.”
The 283-room Inbal Jerusalem Hotel (www.inbalhotel.com) overlooks the Old City walls and is minutes from the major cultural and historical sites. The hotel was recently voted the most luxurious hotel in the Trip Advisor Travelers’ Choice Awards. Conde Nast Traveler readers named it the best hotel in Israel and fourth best hotel in the Middle East.