The annual Allie Awards, launched in 1991, recognize excellence in Atlanta’s event industry in design, planning and production. The Humanitarian Award was added in 1994 to honor “an individual who donates time, talent, effort and expertise to community services both within our industry and in our community. The recipients of the award are among the most honored luminaries in our industry.”
Hochdorf, whose company produces digital photo novelties for events, received the award for her frequent donations of photo options to charitable events, such as the Kate’s Club and FARE Walk for Food Allergies annual fundraisers, and for her gifts of excess products, such as rolled ink and photo frames, to school systems. The donated items often are used for student art projects.
She was an in-kind sponsor for this year’s Atlanta Jewish Film Festival, donating red-carpet photos printed on site and using social media to make those shots available for immediate posting or sharing from the event.
At the award committee’s request, her husband, Robert, nominated her for the award.
Through her business, Hochdorf has been active in the event community for 28 years. She is a member of the National Association for Catering and Events, the International Special Events Society, the Atlanta Convention and Visitors Bureau, and the Metro Atlanta Chamber of Commerce.
Previously Roswell residents, the Hochdorfs have lived in Alpharetta for 13 years. They are members of Congregation B’nai Torah, where their two now-adult daughters attended Hebrew school. The girls also went to preschool at the Marcus Jewish Community Center, where Hochdorf was a teacher from 1989 to 1995, and to Camps Alterman and Barney Medintz.
Hochdorf is a lifetime member of Hadassah and participates in some ORT activities. While saying she would always like to do more, she said: “The business takes so much of my time. That’s why I try to give back through donating services and products.”
In addition to Atlanta, Button It Up serves the Orlando and Chattanooga markets, offering traditional photo booth services as well as open digital green screen options; b’nai mitzvah and corporate flip books; photo buttons, magnets and keychains; and graffiti wall and Instagram photos.