Fragile_Sign

Fragile’s new location in Sandy Springs Plaza gives the store access to the traffic Trader Joe’s, Party City and other stores draw. – Photos by David R. Cohen

By David R. Cohen | david@atljewishtimes.com

Fragile Gifts has been open for more than 27 years in Sandy Springs, but anyone visiting the store’s original location the past two months has found it empty.

The gift and Judaica store has moved from Sandy Springs Circle to the intersection of Johnson Ferry Road and Mount Vernon Highway. The grand reopening of the store, which will include a ribbon-cutting ceremony, is scheduled for Friday, May 22.

The owner of Fragile, Bob Bourman, said he decided to make the short move up Roswell Road after a decline in storefronts at the Centre Court Shopping Center, Fragile’s home for nearly three decades.

Fragile’s new location in Sandy Springs Plaza gives the store access to the traffic Trader Joe’s, Party City and other stores draw.

Fragile’s new storefront in Sandy Springs Plaza. – Photo by David R. Cohen

“When we first moved into the old location, it was fairly vibrant,” Bourman said. “Over the years it got worse and worse, to where we were really the only destination besides the yoga studio. So we have been trying to get into this new shopping center for several years, and finally a space came open. It seems like a good move for us.”

Fragile specializes in gift and wedding registries as well Judaica. Such Jewish items as Shabbat candleholders, Kiddush cups, menorahs, seder plates, mezuzot and tzedakah boxes make up about 10 percent of the Fragile inventory.

The shop has been open for two months in the new location at the Sandy Springs North Shopping Center, whose tenants include Trader Joe’s and Roasters. The grand reopening celebration from May 20 to 30 will include giveaways and gifts with purchases from Fragile vendors.

Bourman said he hopes the new location will increase exposure to new customers in Sandy Springs.

“We’ve been doing this for almost 28 years now, so we have our loyal customers,” he said. “But it’s nice to have new customers and new faces. It’s just amazing that after 27 years in business, there are people who live in Sandy Springs that never knew we existed. I guess it’s important to have better visibility.”