SPECIAL FOR THE AJT //
The William Breman Jewish Home hosted a fun and fashionable information session, “Aging in Style,” at Neiman Marcus on Feb. 26. Co-chaired by longtime Jewish Home supporters Cherie Aviv and Sara Kogon, the fundraising event included a luncheon and fashion show featuring a variety of styles for a wide range of ages.
The afternoon’s theme focused on both healthcare decisions facing the elderly and their caregivers and personal “style” choices available today. Proceeds from “Aging in Style” will benefit residents of the Jewish Home and its satellite communities.
Aviv and Kogon came up with the idea for the program over a cup of coffee.
“We were talking about the Home and how aging encompasses caring for yourself,” Kogon said. “And for women, fashion helps to make you feel vibrant and cared for.”
“From there, we had a quantum leap that we could connect aging to showcasing fashion trends throughout the ages,” Aviv added.
The program offered updated information about the Jewish Home, including details on the Aviv Rehabilitation Center for people recovering from illness and injury; the One Group, which provides private home care; and Berman Commons, a new assisted living facility to be built this spring in Dunwoody.
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“I was very excited to be a part of this,” said Abbey Flaum, a member of the fundraiser’s host committee. “It was meaningful to bring women sharing a common interest in fashion together to learn about the Home and how they can get involved through volunteering or by attending special events.”
Other members of the host committee included Lois Blonder, Elaine Blumenthal, Ellen Goldstein, Alli Medof and Tonia Sellers, who is also a board member of the Jewish Home and served as featured speaker at the event.
Sellers described how she found the Home when searching for care for her grandmother.
“The Home became a meaningful part of my life,” she said, “and I’m happy to give anyone the hope that his or her family member can receive the same comfort we got from being a part of The Home!”
Carole Shovers, the Jewish Home’s director of development, praised the program and the Home.
“The Home offers so much as a caring resource to residents and the community,” Shovers said. “The idea to hold an event to link fashion trends with the life cycles of aging resonated strongly.”
Kogon added that the Home is also a place for people of all ages: volunteers, school groups, synagogues and more.
“It just made sense to show the breadth and depth of what the Home has to offer to all ages in a fun and unique way,” she said.
The William Breman Jewish Home is a nonprofit organization that has provided aging services since 1951. To learn more about The Home and its affiliated communities, please visit wbjh.org.