Jewish versions of the Minions, those yellow creatures made famous in two “Despicable Me” films before headlining their own cartoon blockbuster this summer, are popping up everywhere at Congregation Beth Jacob. You can find them in hallways, above doorways, in bathrooms and across a banner alongside LaVista Road.
Rabbi Aiai Glesses, Rose Shytell and Ken Naynahora are never in the same places for more than a week, and their specific messages may vary. But the bottom line is the same on every flier and sign featuring the trio: Invite and attend the learner’s services being led by Matt Lewis for Rosh Hashanah and Yom Kippur at the Orthodox shul in Toco Hills.
With the support of Rabbi Ilan Feldman, Lewis and Joel Alpert are behind the guerrilla marketing campaign for the free services. You can follow the Minions’ minyans exploits at www.facebook.com/HighHolidayMinyans.
Gallery: Minyans of Minions