40 Under 40: Amanda Abrams
Amanda Abrams, 37, is the chief programming and innovation officer, Marcus JCC
Amanda Abrams oversees all the Marcus Jewish Community Center’s programming, including fitness, membership, arts and culture, outreach, and engagement. Formerly part of the Jewish Federation of Greater Atlanta’s leadership team, she has worked in the Jewish community since 2003 and finds it fulfilling.
“It’s a labor of love,” Abrams said. “What I do in the Jewish community doesn’t feel like work.” Her secret is hiring a great team and viewing Jewish Atlanta as a microcosm of society. “I try to look at it through a lens of marketing trends going on in the world. I ask myself, ‘What are the baby boomers and millennials becoming parents interested in, and what motivates people who work in the Jewish community?’ ”
Abrams, who lives in Brookhaven, hopes to have an executive position within the Jewish community in the next 20 years, but “the world changes so fast.” She said it’s an excellent time to be under 40 in Jewish Atlanta because longtime stakeholders, funders and volunteers value the presence of young Jews. “We are at the table as their equals. Our voices and perspectives are valued.”
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